Designing for Innovation of
New Business Units (NBU)
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My Product Portfolio (BU's):
Investment Platform
Credit
Insurance
Wealth Management
Current team size: 15
Design Manager's: 2
Lead Designers: 2
Sr's & Jr's Designers: 8
Content & Research: 3
What i do here?
Defining & Driving UX strategy across investment and lending platforms
Scaling systems, Design Ops & System Thinking
Contributed to key business metrics, including increased activation (+30%), improved loan application completion (+35%)
Designing AI-enhanced experiences
Leading a multidisciplinary team of Designers
Achievements:
Successfully launching 3 NBU's with Strong growth:
Design Strategy, Vision, Big-picture thinking, & Roadmap
Influence stakeholders across functions units
Design Process evolution customised to NBU
Design Org & Quality Impact
Scaled existing team, Improved the org charts, & hiring philosophy
Led hiring initiatives, created design ladders, & mentored ICs into leadership roles.
Influence on Audit, Design System & Reviews system
3. BU Impact/Outcome (Numbers from the time i have joined)
MF growth: from 4k Cr to 10k Cr AUM & 320k --> 418k New SIP's
FD growth, Total FD amount: 48L --> 10Cr
Loans disbursal growth from 15 Cr to 190 Cr.
Launch of insurance business
Quick look at Key Projects
1. Credit
Case study- i :
AI - Based Guidance Tool
Launching "ScoreUp" by AngelOne
My Role:
Project Planning, Executive-Level Communications.
Research, Innovation, Strategic Ownership - E2E.
Macro-level UX strategy.
Accounting for Design Quality, Speed & Consistency.
Stakeholder Management & Business Impact.
Problem & The PRD:
The Proposed Solution:
The Design Process:
Key Processes at different Stage of the project:
Research, Analysis & Strategy - Discover Stage
Utility Testing - Define Stage
Type-1 & Type-2 decisions at Develop Stage
Usability & A/B at Deliver Stage
Decision influencing factors:
Target User Persona
Key User Behaviours & Needs
Information Architecture - Tech Limitations
User flows, Cohorts & Product Strategy
Visual Explorations, Micro Interactions & Consistency
Research Outcome:
User Persona & Archetypes:
Behaviours & Needs:
Information Architecture:
Limitations & Constraints:
(Tech+Biz+Product)
The Plan & Execution:
Lo-fi to Hi-fi:
The Reviews, Iterations, Visuals
& Alignment:
Landing Page
Design A
Design B
Scalable & Flexible Designs
2. Mutual Funds:
My Role:
Leading the Team, Planning, Strategy.
Direction, Guidance & Implementation (Workshops)
Design Process & Velocity Oversight
Design System & Quality Control
PRD/Context
Project Name: Z-axis
Fixing both UX & UI design debts
Key Problems & Solutions
System level issues: Design org influence, Team structure, Design process & Design system.
Strategy: Stakeholder influence, Alignment, Roadmap for implementation & Next steps
3. Insurance :
4. Wealth :
I can't showcase these projects here due to confidentiality reasons.
Happy to share during the interview chat.
Thanks for understanding!
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